Did you know that American Eagle Outfitters (AEO), America’s favourite jeans brand, is now in Singapore? Its flagship boutique at VivoCity opened its doors to the public on 19 June. 

Spanning 4,000 square feet, the
AEO boutique featured rugged and natural building materials and relaxed,
carefree apparel designs that personify the AEO culture which
encourages you to “be yourself” and “live freely”. I have always been a fan of AEO’s line of apparel as their basic pieces are wardrobe gems that will never go out of style.

An exclusive Media Preview Party
was held on 18th June, where Isabelle and I were treated to a sneak
peek of the latest Summer 2015 collection. The AEO Jeans line stole the
limelight with its exceptional selection of denim washes and fit styles,
ranging from cuts such as Slim Straight, Skinny and Original Taper for
men to Jeggings, Skinny and Boy Jean for ladies.

It was a star studded event, and we spotted many familiar face including radio
DJs Daphne Khoo, Heng Kae In, Joakim Gomez, Tabitha Nauser and Xie Jia
Fa; models Fiona Fussi and Henrique Fukuoka; MTV VJ Hanli Hoefer; singer
Jonathan Chua from The Sam Willows; SEA Games 2015 celebrity ambassador
Russell Ong; TV host Richard Herrera; actors Keagan Kang and Paul
Foster; influencers Benjamin Toh, Cynthia Lee Mcquarrie, Iman Fandi
Ahmad, Jon Yongfook, Jonathan Raedeke, Justin and Vanessa
Vanderstraaten, Maia Lee, Randy Toh and Soh Pei Shi; and celebrity
stylists Annie Chua, Jerome Aswathi, Lionnel Lim, Marcus AC, Sharon Tan
and Trey Wong.
AEO Models
Wendy Jacobs & Iman Ahmad
To mark the opening of the store, StarThreeSixty CEO, Mr Andy Chaw, SVP (Brands) Mr Ken Liew and AEO representative Mr Kareem Gahed, along with Tosh Zhang and Joshua Tan of Ah Boys to Men fame, were also invited on-stage for the ribbon-cutting ceremony. 

It was a night of fun-filled activities as the store transformed into a magical playground with a temporary tattoo booth with 5 AEO designs to choose from, foosball and ice air hockey table. Not forgetting the free flow of champagne, Krispy Kreme donuts and delish canapes such as Wagyu beef burgers and grilled prawn skewers.

If you love preppy American
college fashion and breezy weekend styles, head on down to AEO Singapore
now for their opening specials. 
I will be popping by soon to pick out a
pair of jeans, or two!

Opening Specials
With a minimum purchase of S$80 nett spend in a single receipt, shoppers will receive a free AE tote bag, while stocks last.
Citibank Credit cardmembers are entitled to 10% off regular-priced items from now to 12 July 2015.
American Eagle Outfitters
Vivocity #B1-06/07
Opening Hours:
10.30 am – 9.30 pm daily