If you’re looking for a diaper bag in the form of a backpack, the Forever Backpack by Jujube wouldn’t disappoint because it literally packs a punch and is definitely one of the more well designed bags around.

Let’s start with its appearance. I love the classic minimalist design in vegan leather. It comes in 3 stylish colours, namely Noir, Brûlée and Stone. More importantly, the sleek design is suitable for both genders, which explains why my hubby couldn’t wait to take over the diaper bag from me!

I couldn’t believe how light it is, even after transferring all the baby essentials over from my usual diaper bag.  There are 13 compartments, including 2 exterior bottle pockets, a roomy front pocket (I stuff tissues and wet wipes here for easy access), and an additional zippered flat pocket at the top for your phone and cards! I’ve honestly never felt more organised. This makes the perfect diaper bag for outings and overnight stays too. I’ll definitely be taking this along with me for our upcoming staycation!

And now, for the million dollar question. When is it launching? This baby hails from the latest Ever Collection, which will be launched in Singapore tomorrow (12 June 2018) along with the Olive Rose and Tula x Jujube collections!