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Japanese skincare and hair care products never fail to fascinate me. The Japanese always aim to impress with exquisite packaging, unforgettable scents and quality ingredients. ErucA is yet another Japanese hair care brand that caught my eye recently. It was love at first sight, and judging from its beautiful packaging, it is not hard to see why.
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| ErucA Hair Care |
Why ErucA?
Physical appearance aside, ErucA is keenly aware that beauty is more than skin deep. Beyond its intricate packaging, it is sulfate-free and uses only natural ingredients harnessed from 12 types of seed oils to add brilliant shine, volume and glossiness to your hair in the healthiest way possible.
Its star ingredient, broccoli seed oil, is widely referred to as ‘natural silicon’ as it imparts shine to your hair without the harmful effects of chemical silicon, which unfortunately is still being used in many hair care products today. Other key ingredients include seed oils from cowberry, bilberry and milk thistle, as well as rich botanically-sourced organic oils such as argan, virgin prune and marula oil to thoroughly cleanse, moisturize and rejuvenate our tired tresses.
There are three different product ranges to choose from depending on your hair and scalp condition. All you have to do is use the right amount of shampoo for your hair length (short hair – about the size of a 10 cents coin, average hair length – about the size of a 50 cents coin, hair past shoulders – about the size of two 20 cents coins), lather, rinse and apply conditioner for beautiful, luscious hair!
Scalp & Volume
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| ErucA Scalp & Volume Range |
ErucA’s Scalp & Volume range is ideal for those of you with common scalp issues and fine hair. Personally, I use this range after sports (e.g. yoga classes) to lift the dirt and perspiration from my scalp and to prevent itchiness and dandruff. Broccoli seed oil, cowberry seed oil and bilberry seed oil help to revive and restore balance while hyaluronic acid repairs and hydrates the skin on your scalp.
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| ErucA Scalp & Volume Mask |
My head is lighter and my scalp feels much cleaner whenever I use the shampoo, conditioner and mask in this range. Unlike many scalp care products which tend to dry out your hair, ErucA leaves you with silky smooth, voluminous hair after every wash.
I also adore its sweet floral fragrance, a refreshing departure from the typical minty scents that define scalp care products.
3D Volume Up
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| 3D Volume Up Range |
For limp, fine hair, try ErucA’s 3D Volume Up range which contains a unique volumizing ingredient that wraps your hair in a thin veil to create volume from the roots without the use of any harmful chemicals. Botanical oils from broccoli seed, thistle omega-6a and cranberry seed oil moisturize and cleanse your hair and scalp without stripping natural oils.
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| ErucA Volume Up Foam |
For an extra boost in volume, I would recommend spraying a suitable amount of ErucA’s Volume Up Foam on to your hand and running it evenly through your dry hair from the roots to the tips for an airy, voluminous finish.
Moist & Repair
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| Moist & Repair Range |
ErucA’s Moist & Repair range is my favourite out of the three as my hair is very dry from the harsh winter conditions in China and requires utmost hydration to keep split ends at bay.
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| ErucA Moist & Repair Shampoo |
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| ErucA Moist & Repair Conditioner |
It lathers and cleanses well, again without stripping the natural oil from your hair. It also restores the water and oil balance in both your scalp and hair. More importantly, I know that I am in safe hands as harmful chemicals that have adverse effects on damaged hair such as Sodium Laureth Sulfate, mineral oil, alcohol and artificial colouring are omitted.
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| My favourite products from ErucA |
I have been nourishing my tresses with the Moist & Repair shampoo and conditioner daily and I find that my hair is less frizzy, more manageable and definitely smoother, thanks to the luxurious concoction of argan oil, virgin prune oil and marula oil. I would also use the Scalp & Volume mask once or twice a week to ensure that my scalp is in tip top condition.
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| Before (Right) & After (Left) |
To illustrate my point, I deliberately tried the products on just one side of my hair. Can you spot the difference between the texture and shine on both sides? The contrast is so stark that I couldn’t believe my eyes.
Did I also mention that it smells heavenly? My hubby hardly notices any changes in my routine but this time, he picked up the musky, sensual scent instantly.
Where can I purchase ErucA products?
If you too would like to go natural with ErucA hair products, you can find them at Guardian and Tokyu Hands branches nationwide. You can also purchase them online at Maimee’s Corner (www.maimeescorner.com). Retail prices range from S$18.90 – S$22.90.
For a limited time only, you can also click here to redeem free ErucA samples from Samplestore.com!
To stand a chance to win ErucA products, ‘Like’ ErucA on Facebook here to participate in their upcoming CNY contest and ongoing weekly contests!
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